Silicones provide qualities that people value and want to have in cosmetics. For example, silicones give the skin a smooth and soft feeling and help it contain its moisture. Silicones improve the suppleness of cosmetic products making them easier to spread. Conditioning and shine is also a result of silicones in modern cosmetic formulations.

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Shampoos, hair lacquers, deodorant sticks, skin care creams, make-up and suntan products all contain silicones in one form or another. For instance, modified silicone oils make lipsticks and make-up easy to apply.

Hair-care silicones increase the hair's manageability while imparting a clean and healthy appearance. A prime example of a product made possible by using silicones is two-in-one shampoo. These formulations combine the cleaning power of fat dissolving and cleaning agents with the conditioning properties of silicones in one single product.

Skin care products such as creams and lotions owe their silky soft feeling to the silicones in their formulations. By generating a waterproof barrier, silicones offer protection and prevent skin from becoming dry and brittle.